Influence
AI social media scheduler that turns brand guidelines and a brief into a week of channel-specific posts, ready to publish from one calendar.
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Influence is the right pick for solo creators and small-business owners who want to batch a full week of social content in one sitting, guided by saved brand voice. It trails broader tools on analytics depth and team collaboration features, and its 7-day trial requires billing details upfront. If you need multi-seat workflows or deep performance reporting, look at a more established platform.
What is Influence?
Influence is a web-based AI social media scheduler aimed at independent creators and small businesses. It combines a post editor, a content calendar, saved Brand Guidelines, and a media library into one workspace, letting users draft, review, and schedule posts across more than 20 social platforms without switching between apps.
The tool's AI assistant, Influence IQ, uses a campaign brief and stored brand preferences to suggest editable captions tailored to each connected channel. Users review each platform's version before approving it for the calendar. For teams or developers running agent-based workflows, Influence also exposes an API and a remote MCP connection with scoped workspace access and confirmation gates before any post goes live.
How we scored Influence
Capability scores 17 because the Brand Guidelines plus per-channel tailoring is a genuine differentiator at this price point, and MCP/API support is unusual for a $19/month tool, but the analytics appear limited to pass-through channel data and there is no confirmed team collaboration feature that named competitors may offer. Ease of use scores 20 because the single-calendar, brief-to-schedule workflow is clearly designed for low-friction solo use, and the interface shown in the pre-fetched page content is clean and well-organized. Value scores 17 because $19/month for unlimited accounts and posts is genuinely competitive against Hootsuite and Sprout Social, but the credit-capped AI usage on lower tiers and the card-required trial that auto-converts reduce the effective value for cautious buyers. Delivery scores 14 because no user sentiment data was surfaced to validate output quality claims, the trial auto-conversion is a trust friction point, and the 'available channel insights' language on the pricing page suggests the analytics promise is softer than the scheduling promise.
Pros and cons
What we liked
- Brand Guidelines persist across every campaign, so AI-drafted captions start from your actual voice rather than a generic template.
- Connects to 20-plus social platforms with per-channel copy and media tailoring, all managed from one calendar view.
- API and remote MCP support for agent-based workflows is rare at the $19-to-$69/month price range and useful for developer-led publishing pipelines.
Where it falls short
- The 7-day trial requires billing details upfront and converts to a paid plan automatically, which is a higher commitment ask than competitors offering card-free trials.
- Influence IQ credit allotments are capped per tier (the Pro plan lists 7,500 credits/month), meaning heavy AI users on lower tiers will hit limits mid-month before upgrading.
- Analytics appear limited to available channel insights rather than a built-in cross-channel performance dashboard, leaving users who want engagement trends to rely on native platform data.
Key features
Influence pricing
Three paid tiers: Starter at $19/month (or $190/year), Growth at $33/month, and Pro at $69/month (or $690/year). A 7-day trial is available but requires billing details and converts to paid unless canceled. There is no ongoing free plan.
| Plan | Price | Who it is for |
|---|---|---|
| Starter | $19/month | Unlimited account connections across 20+ platforms, unlimited posts, Influence IQ credits for AI drafting, Brand Guidelines, per-channel copy and media tailoring, content calendar, and media library. Also available at $190/year. A 7-day trial is included but requires billing details. |
| Growth | $33/month | Everything in Starter plus higher Influence IQ credit limits. A promotional 50% discount applies to the first 3 paid months on monthly billing or the first year on annual billing (promotion ends 10/31). |
| Pro | $69/month | Everything in Growth plus 7,500 Influence IQ credits per month, unlimited posts, and full access to all platform integrations. Also available at $690/year ($828 list price). |
Pricing reflects what we saw at time of review (2026-10). Always confirm current pricing on the tool's own site.
Who should use Influence?
Influence fits the solo operator who wears every hat: the independent coffee shop owner posting daily to Instagram, Facebook, and Threads; the solo YouTuber who also maintains a LinkedIn and X presence; the freelance consultant who needs a consistent brand voice across channels but has no time to write six variations of the same update. The Brand Guidelines feature pays off most when one person is responsible for keeping a voice consistent across many accounts.
If you run a content team of three or more people who need approval workflows, role-based permissions, or shared editorial calendars with comment threads, Influence is not built for that yet. Simple Post is a closer match for teams that want a similarly AI-native scheduler with a lighter price tag, while LaspiPro suits users who start from voice notes rather than typed briefs and need output that spans blog posts and video scripts alongside social copy.
Skip it if: Marketing teams needing multi-user collaboration or deep analytics
Tags
Frequently asked questions
Is there a free plan?+
No. Influence offers a 7-day trial on any paid tier, but billing details are required upfront and the account converts to a paid plan unless canceled before the trial ends. There is no ongoing free tier.
How many social accounts can I connect?+
All three tiers advertise unlimited account connections across more than 20 social media platforms, including Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Discord, Twitch, Telegram, and Slack.
What are Influence IQ credits and do they roll over?+
Influence IQ credits are consumed each time you ask the AI to draft or revise a post or generate an image. The Pro plan includes 7,500 credits per month. The pricing page does not state whether unused credits roll over to the next month.
Can I use Influence with AI agents or automation tools?+
Yes. Influence exposes an API and a remote MCP connection that lets authorized AI agents create and schedule posts inside a scoped workspace. All publishing actions require server-enforced confirmations, and access depends on account permissions and the live tool catalog.
What is the annual pricing discount?+
The Starter plan drops from $19/month to $190/year on annual billing. The Pro plan drops from $69/month to $690/year (list price $828/year). An additional 50% promotional discount on the Growth plan applies to the first year on annual billing, ending October 31.
Does Influence support team collaboration?+
The current pricing page and feature descriptions focus on single-user workspaces. There is no visible mention of role-based permissions, multi-seat pricing, or team approval workflows in the available plan details.
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