MrKeyword
A freemium SEO workspace for small businesses and agencies that reads your own Google Search Console and Bing data instead of a proprietary
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MrKeyword is the right pick for small businesses and solo site owners who want real SEO data pulled from their own Search Console without paying Semrush prices. The tradeoff is real: because it reads first-party data rather than maintaining its own crawl index, keyword discovery outside your existing traffic is limited compared to Surfer SEO or larger platforms. Agencies needing deep competitive intelligence or large-scale keyword gap analysis should look elsewhere.
What is MrKeyword?
MrKeyword is a web-based SEO workspace designed for small businesses and agencies that want actionable data without enterprise-level pricing. It connects to Google Search Console and Bing Webmaster Tools to surface rank tracking, site audits, Core Web Vitals monitoring, keyword research via Google Ads Keyword Planner data, a backlink checker, and AI-generated page audits and content briefs. A free plan covering one website and 25 tracked keywords requires no credit card and never expires.
The platform's AI search visibility feature checks whether ChatGPT, Gemini, Claude, and Perplexity recommend a given site, with query allowances ranging from 3 per week on the free plan to 150 per week on Agency. Paid plans run from $10 to $49 per month and scale by the number of websites managed, with a one-time Lifetime option available for early buyers. An MCP server integration lets users pull SEO data into Claude and Cursor for AI-assisted workflows.
How we scored MrKeyword
Value scores high at 22 because the Agency plan at $49/month covers 10 websites, 10 seats, and white-label reports, a combination that costs several times more at Semrush or Ahrefs, and the free plan is genuinely functional rather than a demo. Ease of use scores 20 because the first-party-data architecture removes setup complexity and the pricing page is unusually transparent about what each limit means. Capability lands at 17 because the deliberate choice to avoid a proprietary crawl index is also a real ceiling: keyword discovery for terms outside your existing Search Console footprint is materially weaker than Surfer SEO, and the free plan's 3 AI visibility questions per week is too thin to be useful. Delivery scores 12 because no third-party user reviews were findable, no social presence could be confirmed, and the Lifetime deal's 500-buyer cap introduces uncertainty about the product's long-term trajectory that a more established tool would not carry.
Pros and cons
What we liked
- AI search visibility across ChatGPT, Gemini, Claude, and Perplexity is included on every paid plan, a feature most tools charge extra for or do not offer at this price.
- Pricing is genuinely low: the Agency plan at $49/month covers 10 websites, 10 seats, 5,000 tracked keywords, and white-label reports, a combination that costs several times more at competing platforms.
- The MCP server integration for Claude and Cursor lets developers query SEO data inside AI coding environments, an uncommon capability at this price tier.
Where it falls short
- Because MrKeyword reads your own Search Console and Bing data rather than a proprietary index, keyword discovery for terms your site has never appeared for is limited compared to tools like Surfer SEO that maintain independent crawl databases.
- The free plan caps AI search visibility at just 3 questions per week across all four AI engines, which is too low to run meaningful brand monitoring without upgrading.
- No mobile app is listed, and the platform appears to be web-only, which limits quick checks on the go.
Key features
MrKeyword pricing
Free plan at $0 forever, no card required, covering 1 website, 25 tracked keywords, and 100 pages audited per month. Paid plans start at $10/month (Starter), $19/month (Growth), and $49/month (Agency), each with a yearly option at 10x the monthly price (two months free). A one-time Lifetime deal costs $250 for 3 websites, limited to the first 500 buyers.
| Plan | Price | Who it is for |
|---|---|---|
| Free | $0 | 1 website, 1 seat, 25 tracked keywords, site audits up to 100 pages/month, 10 live keyword lookups/month, AI search visibility at 3 questions/week. No AI audits or briefs. No credit card required, never expires. |
| Starter | $10/month or $100/year | 1 website, 2 seats, 500 tracked keywords, site audits up to 2,000 pages/month, 200 live keyword lookups/month, 20 AI page audits and 5 AI briefs/month, AI search visibility at 15 questions/week, 2 scheduled reports, weekly email digest. |
| Growth | $19/month or $190/year | 3 websites, 3 seats, 1,500 tracked keywords, site audits up to 10,000 pages/month, 600 live keyword lookups/month, 60 AI page audits and 15 AI briefs/month, AI search visibility at 50 questions/week, 10 scheduled reports, weekly email digest. |
| Agency | $49/month or $490/year | 10 websites, 10 seats, 5,000 tracked keywords, site audits up to 40,000 pages/month, 2,000 live keyword lookups/month, 200 AI page audits and 50 AI briefs/month, AI search visibility at 150 questions/week, white-label reports, 50 scheduled reports, weekly email digest. |
| Lifetime | $250 once | 3 websites, 3 seats, 1,500 tracked keywords, site audits up to 10,000 pages/month, 600 live keyword lookups/month, 20 AI page audits and 5 AI briefs/month, AI search visibility at 30 questions/week. No subscription or renewal. Limited to the first 500 buyers. |
Pricing reflects what we saw at time of review (2026-10). Always confirm current pricing on the tool's own site.
Who should use MrKeyword?
MrKeyword fits a solo site owner or a small in-house marketing team that already has Google Search Console set up and wants to stop paying $100+ per month for features they use 20% of. The $10 Starter plan covers one website with 500 tracked keywords, 20 AI page audits, and AI search visibility checks across four major AI engines, which is a credible toolkit for a single-site operator. The Agency plan at $49/month handles 10 client websites with white-label reports and 10 seats, making it a realistic option for a small freelance agency that bills clients but needs to keep overhead tight.
If you need broad keyword gap analysis against competitors, discovery of keywords your site has never ranked for, or a tool with its own large proprietary index, MrKeyword's first-party-data architecture will feel limiting. Surfer SEO, available in our directory, is the stronger pick in that situation: it combines content optimization with keyword research that does not depend on your existing Search Console footprint.
Skip it if: Teams needing broad competitive keyword discovery or a proprietary crawl index
Tags
Frequently asked questions
Does the free plan require a credit card?+
No. The free plan is free permanently and requires no credit card to start. It covers 1 website, 25 tracked keywords, and 100 pages audited per month.
What does 'AI search visibility' actually check?+
The feature sends questions to ChatGPT, Gemini, Claude, and Perplexity and checks whether those engines recommend your site in their answers. The number of questions you can run per week ranges from 3 on the free plan to 150 on Agency, shared across all websites in the workspace.
Why is MrKeyword cheaper than tools like Semrush or Ahrefs?+
MrKeyword reads your own Google Search Console and Bing Webmaster Tools data rather than maintaining a proprietary web-scale crawl index. That architectural choice eliminates the largest infrastructure cost in SEO tooling, and the pricing page states that saving is passed on to users.
Is the Lifetime deal a real one-time payment?+
Yes. The Lifetime plan costs $250 once, with no subscription or renewal. It covers 3 websites with Growth-tier allowances for site audits and keyword tracking, but AI page audits are capped at 20 per month rather than the 60 on the monthly Growth plan. It is limited to the first 500 buyers.
Can agencies use MrKeyword for client reporting?+
Yes, but white-label reports with your own branding and no MrKeyword attribution are only available on the Agency plan at $49/month. That plan also supports 10 websites and 10 seats.
What is the MCP server and who is it for?+
The MCP server lets developers connect MrKeyword's SEO data to Claude and Cursor, so they can query keyword and audit data inside AI coding environments. It is aimed at developers who want SEO context available directly in their AI-assisted workflow rather than switching to a separate dashboard.
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