Nely
WhatsApp AI sales agent for SMBs in Latin America: takes orders, collects payment, books appointments, and coordinates delivery 24/7.
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Nely is the right fit for small and mid-sized businesses in Chile, Venezuela, or Colombia that run a meaningful share of sales through WhatsApp and want a single system handling orders, payments, and delivery without hiring extra staff. Its closest directory rivals are general-purpose chat assistants that do not touch order management or bank payment verification at all, so the comparison is less about feature parity and more about scope: Nely is an operations layer, not a chat tool. Buyers who need transparent, self-serve pricing or who operate outside Latin America should look elsewhere.
What is Nely?
Nely is an agentic solution for businesses that sell on WhatsApp. An AI employee answers the chat 24/7, trained on each business's tone and rules: it replies about the catalog, takes orders, collects payment, books appointments and coordinates delivery, and hands the chat to the owner when needed. It comes with one panel for chats, sales and metrics, POS, invoicing, inventory and ERP modules, plus 24/7 human support and team training.
How we scored Nely
Capability scores well because Nely does something genuinely specific: bank payment verification against live bank records is a feature no general-purpose chatbot in this directory offers, and the vertical-specific configurations for restaurants, pharmacies, and clinics add real depth. Ease of use takes a hit because the entire onboarding requires a sales call and in-person visit, with no self-serve path, and the iOS driver app is still missing. Value lands in the low teens because pricing is entirely opaque: a buyer cannot estimate monthly cost without a sales conversation, which is a real friction point even if the 7-day trial is genuinely free. Delivery is solid but not exceptional: the vendor-reported order volume figures (24K to 43K orders per month between July and September 2026) are specific and checkable, and the written guarantee is a meaningful commitment, but the geographic limits and the contact-only sales model mean a meaningful share of potential buyers cannot access the product at all.
Pros and cons
What we liked
- Bank payment verification cross-references customer payment screenshots against the business's actual bank records before confirming an order, addressing a real fraud risk in cash-heavy LatAm markets.
- Free in-person implementation in Chile and Venezuela with a 48-hour activation promise and team training included, which meaningfully lowers the real cost of switching for a small business with no IT staff.
- Vertical-specific configurations for restaurants, pharmacies, opticians, barbershops, and clinics mean the AI agent ships with domain knowledge relevant to each business type rather than requiring extensive custom training.
Where it falls short
- Pricing is entirely opaque: no tier names, no base prices, and no published per-module costs anywhere on the site. A business cannot estimate monthly spend without going through a sales call, which makes budget planning impossible before committing time to the process.
- Geographic reach is narrow. In-person implementation is only available in Chile and Venezuela, and the delivery coordination module is listed as available only in Colombia and Chile. Businesses in other LatAm markets or outside the region get a materially reduced offering.
- No iOS app for the delivery driver tool as of the review date; the motorized driver app is Android-only, with App Store availability listed as 'coming soon', which limits fleet options for businesses whose drivers use iPhones.
Key features
Who should use Nely?
Nely is built for owner-operated businesses in Chile, Venezuela, and Colombia that already receive a significant volume of orders through WhatsApp and are losing sales to slow or missed replies. A burger restaurant taking 40 orders a night over WhatsApp, a pharmacy fielding repeat prescription requests, or a barbershop managing appointment bookings manually are the exact situations this product addresses. The in-person setup and Spanish-language support make it particularly practical for businesses without a dedicated tech team.
Businesses outside Latin America, or those that need to evaluate pricing before booking a demo, should not expect a self-serve path here. The quote-only model and the demo-first sales process mean you cannot sign up and start without a sales conversation. For teams that want a general-purpose AI assistant for customer chat without the order management and payment infrastructure, ChatGPT or Claude are far cheaper starting points, though neither touches WhatsApp order workflows or bank payment verification.
Skip it if: Businesses outside Latin America, or anyone needing published self-serve pricing before committing
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Frequently asked questions
What does Nely actually guarantee, and is it in writing?+
Nely guarantees a 10% increase in order volume and a 10% increase in average ticket on WhatsApp sales. Businesses using the full platform can reach up to 40% more revenue. The guarantee conditions are delivered in writing at the onboarding appointment.
How much does Nely cost?+
Pricing is not published. Nely quotes a custom plan based on which modules a business activates on top of the base AI Agent. There is a 7-day trial with all features included after setup, and you only pay if you stay past the trial. A sales call is required to get a price.
How long does setup take, and who does it?+
Nely's team handles the full implementation at no extra cost. In Chile and Venezuela, setup is done in person, with a target of 48 hours from start to a live, selling system. Team training is included.
Which countries and business types does Nely support?+
In-person implementation is available in Chile and Venezuela. The delivery coordination module is available in Colombia and Chile. Nely has vertical-specific configurations for restaurants, pharmacies, opticians, barbershops, and clinics, and can handle other business types through its general catalog and order-taking capabilities.
Does the AI ever hand off to a human?+
Yes. When a conversation requires human judgment, Nely routes the chat to the business owner or a designated team member. The business retains full control over which conversations escalate.
Is there an app for delivery drivers?+
Yes, there is an Android app for motorized delivery drivers. An iOS version is listed as coming soon on the site as of the review date.
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