Noma
Travel history tracker and AI trip planner for iPhone and web, with no ads and no affiliate links.
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Noma is the right pick for frequent travelers who want a private, ad-free record of everywhere they have been and a clean AI planning layer on top. At $4.99 a month or $29.99 a year it is priced fairly, but the lack of a free tier and iPhone-first focus will push casual or Android users elsewhere. If you just want a trip planner without the passport and history angle, there are cheaper or free alternatives that do that single job well.
What is Noma?
Noma is a travel history and trip planning app available on iPhone and in the browser, developed by HouseHoldInc. It maintains a private passport of every country, region, and place a user has visited, and supports AI-assisted itinerary building for upcoming trips. The app can parse travel tickets forwarded via WhatsApp and extract location pins from Instagram reels, feeding both into the relevant trip automatically.
The app runs on a subscription model with no advertising and no affiliate-linked recommendations. Core features include unlimited saved places, a document vault with automatic data extraction, public trip sharing links, email invites for collaborators, a home screen countdown widget, and image exports for both passport and trip views. A 7-day free trial is available on iPhone and web before any charge applies.
How we scored Noma
Capability scores 18 because the combination of travel history passport, document vault with WhatsApp ticket parsing, Instagram reel pinning, and AI trip planning is a genuinely differentiated feature set for a personal travel app, but the lack of Android support and the absence of any booking or search integration limits its practical reach. Ease of use scores 19 because the onboarding is low-friction (7-day trial, no credit card friction described, clear pricing page), though the lack of third-party reviews makes the actual in-app experience hard to verify. Value scores 20 because $29.99 per year for an unlimited, ad-free, no-affiliate travel OS is objectively low-cost, and the monthly option at $4.99 is reasonable for short-term use. Delivery scores 11 because there are no independently verifiable user reviews, no App Store rating data surfaced in search, and two of the app's most distinctive claimed features (WhatsApp ticket forwarding and Instagram reel parsing) could not be confirmed as live and working through any third-party source, which is a meaningful uncertainty for a paid product.
Pros and cons
What we liked
- No affiliate links or ads anywhere in the app, so AI suggestions are not shaped by commission incentives.
- WhatsApp ticket forwarding and Instagram reel place-pinning reduce manual data entry in a way most travel apps do not offer.
- Annual plan at $29.99 per year ($2.50/month effective) is genuinely low-cost for an ad-free, unlimited-use travel OS.
Where it falls short
- iPhone and web only: there is no Android app, which cuts off a large share of potential users with no stated roadmap for Android support.
- No family or group plan: trip invites let you share a specific trip, but each person needs their own paid account, making it expensive for couples or families who travel together regularly.
- The document vault and AI planning features are hard to evaluate without hands-on use, and the app has minimal third-party reviews or public user sentiment to draw on, making delivery quality difficult to verify independently.
Key features
Noma pricing
Two paid tiers only, no free tier. Monthly plan is $4.99 per month. Annual plan is $29.99 per year (works out to $2.50 per month). Every new subscriber gets a 7-day free trial on iPhone or web. No family plan is available.
| Plan | Price | Who it is for |
|---|---|---|
| Monthly | $4.99/mo | All features: unlimited saved places, countries and regions, full Passport across all six continents, unlimited trips and itinerary days, Ask Noma AI planning, document vault with extraction, home screen widget, public trip links, email invites, and passport and trip image exports. Cancel anytime. 7-day free trial for new subscribers. |
| Annual | $29.99/yr | Everything in the Monthly plan. Effective cost is $2.50 per month. Marketed as the best-value option. 7-day free trial for new subscribers. |
Pricing reflects what we saw at time of review (2026-11). Always confirm current pricing on the tool's own site.
Who should use Noma?
Noma fits the traveler who visits a dozen or more countries over a few years and wants a single, private record of that history rather than relying on memory or scattered photos. The retroactive history-filling feature is particularly useful for people who have already traveled extensively and want to document it properly. The WhatsApp ticket forwarding and Instagram reel parsing will appeal to people who already manage their travel life through those platforms and do not want to re-enter data manually.
Casual travelers who take one or two trips a year and just need a quick itinerary will likely find the subscription hard to justify, especially without an Android option. If you are primarily looking for AI-generated day-by-day itineraries without the history-tracking layer, ColorSeason AI and similar lifestyle-focused apps in our directory show that the AI Lifestyle Tools category has plenty of single-purpose tools that may fit a narrower need better. For pure trip planning without a subscription, free tools outside our directory such as Google Trips alternatives will serve occasional travelers more economically.
Skip it if: Android users or anyone who only needs occasional trip planning without a history-tracking layer.
Frequently asked questions
Is there a free version of Noma?+
No. Noma has no free tier. Every new subscriber gets a 7-day free trial, after which the monthly plan is $4.99 or the annual plan is $29.99. If you cancel before the trial ends, you are not charged.
Does Noma work on Android?+
No. Noma is available on iPhone and in the web browser only. There is no Android app listed or announced on the pricing page.
What happens to my data if I cancel my subscription?+
According to the pricing page, your places, trips, and documents are not deleted when you stop paying. You can delete them yourself or email the team to request an export.
Is there a family or group plan?+
Not yet. Trip invites let you share a specific trip with someone who has their own Noma account, but each person must hold a separate paid subscription. There is no discounted family plan.
Does Noma sell my travel data or use it for advertising?+
The pricing page states explicitly that document contents are never used for advertising, training, or profiling, and that no third party buys your location history.
How does the WhatsApp ticket forwarding work?+
You forward a travel ticket to Noma via WhatsApp and the app parses it and places it in the correct trip automatically. This is part of the document vault feature included in both paid plans.
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