PushOwl
Shopify-native omnichannel marketing app combining web push notifications, email, and SMS in one send-based pricing model.
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PushOwl is the clearest choice for Shopify merchants who want web push, email, and SMS under one roof without paying per subscriber. Its send-based pricing undercuts Klaviyo for stores with large lists but modest send volumes, and the free tier is genuinely functional rather than a teaser. Merchants who need deep multi-step automation, granular AI-driven segmentation, or support for platforms beyond Shopify will hit the ceiling fast.
What is PushOwl?
PushOwl (listed on Shopify as Brevo PushOwl) is a Shopify-native marketing app that combines web push notifications, email marketing, and SMS campaigns in one platform. It is built around a send-based pricing model with unlimited subscribers on paid plans, making it cost-effective for stores with large contact lists. Core capabilities include automated abandoned cart recovery, back-in-stock and price drop alerts, audience segmentation, a drag-and-drop email editor, transactional emails, and campaign scheduling. The app integrates natively with Shopify Flow for custom automation triggers and holds a 4.8-star rating across more than 1,700 reviews on the Shopify App Store.
The platform is used primarily by Shopify merchants, from small dropshippers on the free tier to mid-market stores on the Plus and Power bundles. PushOwl was acquired by Brevo, which added email and SMS infrastructure to its original web push foundation. A free Basic Bundle covers 500 web push and 500 emails per month, while paid plans scale monthly send volume and enable features like multi-step cart sequences, advanced segmentation, and Shopify Flow integration.
How we scored PushOwl
Capability lands at 20 because the three-channel combination (push, email, SMS) with unlimited subscribers is a genuine structural advantage over subscriber-count tools, but advanced segmentation and browse abandonment are locked behind the $79/month Power plan, leaving the $19 tier meaningfully limited. Ease of use scores 21 because Shopify-native one-click setup, a drag-and-drop editor, and no-code automation lower the barrier substantially, and the 4.8-star rating across 1,700+ Shopify reviews supports this. Value scores 20 because the free tier is genuinely functional and the send-based model is cheaper than Klaviyo for large-list stores, though the jump from $19 to $79 to enable advanced features is steep. Delivery scores 13 because the Brevo acquisition introduced a product that is still maturing: email and automation depth are lighter than dedicated platforms, the pricing page content was partially incomplete at review time, and the tool's 'AI' positioning is thin relative to the category label, with predictive sending being the primary AI feature rather than a core differentiator.
Pros and cons
What we liked
- Unlimited subscribers on all paid plans, so pricing scales with send volume rather than list size, a direct cost advantage over Klaviyo and Omnisend for large-list, low-frequency senders.
- Web push channel captures opted-in visitors without requiring an email address, adding a recovery layer that pure email tools cannot replicate.
- Free Basic Bundle includes real automations (price drop alerts, back-in-stock) and 500 monthly sends across push and email, not just a passive subscriber collector.
Where it falls short
- Strictly Shopify-only: no WooCommerce, BigCommerce, or headless support, so any merchant running more than one storefront platform cannot use PushOwl across all of them.
- Advanced segmentation, browse abandonment, and branding removal are locked to the $79/month Power plan, meaning the $19 Plus tier is meaningfully limited for stores that want targeted campaigns beyond basic cart recovery.
- Email design and automation depth are lighter than dedicated email platforms; merchants migrating from mature Klaviyo flows will find the builder comparatively basic.
Key features
PushOwl pricing
Free Basic Bundle includes 500 web push and 500 emails per month with unlimited subscribers. Plus Bundle is $19/month (or $180/year) with 10,000 web push per month. Power Bundle is $79/month (or $852/year) with 25,000 web push and advanced segmentation. Enterprise pricing is custom. Annual plans save 10 to 20 percent depending on tier.
| Plan | Price | Who it is for |
|---|---|---|
| Basic Bundle | Free | 500 web push notifications and 500 emails per month, unlimited subscribers, price drop automation, back-in-stock automation, basic reports, drag-and-drop email editor, transactional emails, and customizable email templates. |
| Plus Bundle | $19/month | Everything in Basic, plus 10,000 web push per month, multi-step abandoned cart sequences, campaign scheduling, basic segmentation, Shopify Flow integration, and hero images in notifications. Annual plan available at $180/year (saves roughly 21%). |
| Power Bundle | $79/month | Everything in Plus, plus 25,000 web push per month, advanced segmentation, browse abandonment, flash sale campaigns, PushOwl branding removal from notifications, priority support, and custom integrations. Annual plan available at $852/year. |
| Enterprise | Custom | Unlimited sends, dedicated success manager, enterprise SLAs, sub-account management, tailored onboarding, and enterprise-grade security (SOC2 Type II, GDPR, ISO 27001). |
Pricing reflects what we saw at time of review (2026-11). Always confirm current pricing on the tool's own site.
Who should use PushOwl?
PushOwl fits Shopify merchants who want to run push, email, and SMS from one app without the subscriber-count pricing that makes Klaviyo expensive as lists grow. A store with 20,000 contacts sending two newsletters a month pays the same Plus Bundle rate as one with 2,000 contacts, which is a real structural advantage. It also suits merchants who want to capture visitors who skip email opt-ins entirely, since web push requires only a browser permission and no personal data.
Small dropshippers and solo operators can start on the free tier and get genuine value from price drop and back-in-stock automations before spending anything. Merchants who need sophisticated multi-step email flows, predictive AI segmentation, or support for storefronts outside Shopify should look elsewhere. Klaviyo remains the stronger choice for stores where email automation depth matters more than channel breadth, and it supports WooCommerce and other platforms that PushOwl does not.
Skip it if: Multi-platform sellers or teams needing enterprise-grade automation depth
Tags
Frequently asked questions
Does PushOwl work with WooCommerce or BigCommerce?+
No. PushOwl is built exclusively for Shopify and Shopify Plus. Merchants on other platforms cannot install or use it.
How does PushOwl pricing compare to Klaviyo for a large list?+
PushOwl's paid plans include unlimited subscribers and charge by monthly send volume, starting at $19/month for 10,000 web push sends. Klaviyo charges by contact count, which makes PushOwl cheaper for stores with large lists that send infrequently.
Is the free plan actually usable, or is it just a trial?+
The free Basic Bundle is a permanent free tier, not a time-limited trial. It includes 500 web push and 500 emails per month, plus price drop and back-in-stock automations, with no expiry.
Are SMS credits included in the plan price?+
No. SMS credits are purchased separately and are not bundled into the Basic, Plus, or Power plan prices. The pricing page lists SMS credits at $0 on the free tier, meaning you buy them as needed.
What does the Brevo acquisition mean for PushOwl users?+
Brevo added its email and SMS infrastructure to PushOwl's original web push product. The app is now listed on Shopify as Brevo PushOwl, and the combined platform is marketed as a Klaviyo alternative, particularly for stores looking to reduce per-subscriber costs.
Is advanced segmentation available on the $19/month Plus plan?+
Only basic segmentation is included on Plus at $19/month. Advanced segmentation, browse abandonment targeting, and branding removal all require the Power plan at $79/month.
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