Hailuo AI
MiniMax's consumer video and image generator, producing clips up to 15 seconds at 2K resolution with native audio and multi-reference.
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Hailuo AI is the best fit for social creators and indie developers who want access to MiniMax's H3 model, including 2K clips, native stereo audio, and up to 9 reference images, without paying enterprise rates. The credit system is punishing at higher resolutions: a single 1080p six-second clip can consume 80 credits, meaning the $14.99 Standard plan yields roughly 12 such clips per month. Runway beats it on editing tools and timeline control; teams that need avatar-driven or talking-head video should go straight to HeyGen.
What is Hailuo AI?
Hailuo AI is the consumer video and image product of MiniMax, the Shanghai AI company behind the Hailuo 02, Hailuo 2.3 and MiniMax H3 models. The web app at hailuoai.video and the Hailuo AI mobile apps turn a text prompt or an uploaded photo into a short clip, with templates for motion capture, transformations and style effects. The newest model, H3, generates up to 15 seconds at 2K resolution with native stereo sound and accepts up to 9 reference images, 3 reference videos and 3 audio clips to hold a subject, style or motion consistent.
The platform has grown from a single video generator into sections for video, image, audio and design, plus a Hailuo Agent that runs multi-step creative tasks. Developers reach the same models through the MiniMax API, which lists prices per clip for Hailuo 02 and 2.3 and per second for H3. Hailuo is used by social creators, small marketing teams and developers, often for fast image-to-video animation and character-driven clips rather than long edits.
How we scored Hailuo AI
Capability scores high because H3's 2K output, 15-second clips, native stereo audio, and nine-reference input system are genuinely ahead of most consumer tools at this price point, and the bundled Sora 2 and Veo 3.1 access adds real breadth. Ease of use loses points because the credit math is opaque and punishing: 80 credits per 1080p clip is not obvious to new users, and the platform has grown into multiple sections that require orientation. Value takes the biggest hit: the Standard plan's list price of $14.99/month yields only about 12 polished 1080p clips, which is thin compared to what Runway offers at a similar price tier, and the promotional pricing creates uncertainty about the real ongoing cost. Delivery is solid given MiniMax's public company status and consistent user reports of functional output, but the watermark-on-free and credit-consumption-on-failure patterns are real friction points that prevent a higher score.
Pros and cons
What we liked
- MiniMax H3 generates clips up to 15 seconds at 2K resolution with native stereo audio, a spec combination not common at this price tier.
- Reference input budget of up to 9 images, 3 videos, and 3 audio clips per generation gives strong subject and style consistency for character-driven work.
- Single subscription bundles access to multiple models including Hailuo 2.0/2.3, H3, Sora 2, and Veo 3.1, reducing the need for separate accounts.
Where it falls short
- Free exports are watermarked, capped at 768p and sit at the lowest queue priority.
- Standard costs $14.99 a month once the $7.99 promotional rate ends, more than Pika's $10 Starter for a similar credit pool.
- Several look-alike apps use the Hailuo name on both app stores, so finding the real app takes care.
Key features
Hailuo AI pricing
Free tier with a small daily credit pool, watermarked 768p exports and lowest queue priority. Standard $14.99/month for 1,000 credits ($7.99 promotional rate while active), Pro $54.99/month for 4,500 credits ($24.99 promotional), Master $63.99/month for 10,000 credits, Max $199.99/month for 20,000 credits plus unlimited Relax Mode generation. Paid plans remove the watermark and export 1080p. MiniMax API: Hailuo 02 $0.10 (512p 6s), $0.28 (768p 6s), $0.49 (1080p 6s); H3 $0.08 per second at 768p, $0.13 at 2K.
| Plan | Price | Who it is for |
|---|---|---|
| Free | Free | Small daily credit pool for new accounts; watermarked exports; 768p maximum resolution; lowest queue priority. Suitable only for testing the interface. |
| Standard | $14.99/mo | 1,000 credits per month (promotional rate $7.99/mo while active); watermark-free downloads; 1080p HD export; 6-second clips; access to H3 at 2K and 768p. At 80 credits per 1080p six-second clip, this yields roughly 12 such clips per month. |
| Pro | $54.99/mo | 4,500 credits per month (promotional rate $24.99/mo while active); watermark-free downloads; 10-second 1080p clips; 2 parallel generation tasks; lower per-second H3 rates and faster generation speed. |
| Master | $63.99/mo | 10,000 credits per month; watermark-free downloads; 10-second 1080p clips; 2 parallel tasks. Suited to high-volume individual creators or small teams. |
| Max | $199.99/mo | 20,000 credits per month plus unlimited generation in Relax Mode after credits are exhausted. Targeted at studios and agencies with continuous production needs. |
Pricing reflects what we saw at time of review (2026-10). Always confirm current pricing on the tool's own site.
Who should use Hailuo AI?
A solo creator publishing short-form content on TikTok or Instagram Reels who wants cinematic motion and consistent character references without a studio budget will get real value here. The image-to-video pipeline is fast, the H3 model's reference system handles character consistency better than most tools at this price point, and the bundled Sora 2 and Veo 3.1 access on paid plans adds flexibility without extra subscriptions.
Developers prototyping video generation pipelines should look at the MiniMax API directly, which prices per second of H3 output rather than by monthly credit bucket. Anyone who needs to produce more than 15 to 20 polished 1080p clips per month on the Standard plan will hit the credit ceiling fast and should either step up to Pro or reconsider the tool entirely. Teams that need a timeline editor, transcript-based editing, or avatar presenters should look at Runway for editing-first workflows or HeyGen for talking-head and avatar video, both of which are purpose-built for those use cases.
Skip it if: Teams needing timeline editing, avatar presenters, or high-volume 1080p output on a tight budget
Hailuo AI alternatives
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Frequently asked questions
Is Hailuo AI free?+
Yes, there is a free tier with a small daily credit pool, watermarked exports at up to 768p and the lowest queue priority. Paid plans start at Standard, $14.99 a month for 1,000 credits, with a $7.99 promotional rate while it runs.
How much does Hailuo AI cost?+
Standard $14.99/month (1,000 credits), Pro $54.99/month (4,500), Master $63.99/month (10,000), Max $199.99/month (20,000 plus unlimited Relax Mode). The MiniMax API is priced per clip, from $0.10 for a 6 second 512p Hailuo 02 clip.
How long can a Hailuo video be?+
MiniMax H3 generates 4 to 15 seconds per job at 768p or 2K. Hailuo 02 and 2.3 make 6 or 10 second clips at 512p, 768p or 1080p.
Does Hailuo AI add a watermark?+
Free exports are watermarked. Every paid plan from Standard upward downloads without a watermark.
Which Hailuo app is the official one?+
The links posted by Hailuo's own X account (@Hailuo_AI) point to App Store id 6741675037 and the Google Play package ai.hailuo.video. Other apps with the Hailuo name are third-party.
Can I use Hailuo videos commercially?+
Paid plans include commercial rights; the free tier is for personal use.
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