TradeHalo
AI phone assistant that answers calls 24/7 for UK tradespeople, captures job details, and books appointments from £19/month.
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TradeHalo is the right pick for a UK sole trader or small trades business that wants a dead-simple AI receptionist without paying for features they will never use. The catch is that calendar booking, travel-aware scheduling, and Google Calendar sync are all locked behind the £39 Pro plan, so the £19 Starter tier is message-taking only. If you need outbound call capability or CRM integration, this tool does not offer either at any price point.
What is TradeHalo?
TradeHalo is an AI phone answering service built for UK tradespeople who lose job enquiries when their phone goes unanswered during site work. It provides each business with a dedicated UK number, answers inbound calls 24 hours a day using a trade-configured AI voice, captures structured job details, and sends instant SMS summaries to both the tradesperson and the caller. Emergency calls are detected and flagged separately.
The service runs on two main paid plans. The Starter plan at £19/month covers unlimited AI-answered calls, message taking, spam filtering, call transcripts, and a free mini-website. The Pro plan at £39/month adds appointment booking during the call, Google Calendar sync, travel-aware scheduling, a shareable booking page, and customer self-rescheduling. An Enterprise tier is available at custom pricing for larger operations. All plans include a 14-day free trial.
How we scored TradeHalo
Capability scores 17 because TradeHalo does its core job (inbound call answering, message capture, emergency detection) well and the trade-specific configuration is genuinely more thoughtful than generic AI receptionist tools, but it has no outbound calling, no CRM integration, no multi-channel messaging, and booking is absent from the entry plan entirely. Ease of use scores 20 because the setup flow is trade-type-driven with no technical configuration required, and the product is described as live within 24 hours by comparable tools in the same category. Value scores 20 because £19/month with unlimited calls and no per-minute charges is a real structural advantage over UK competitors charging £97 to £149/month for capped minute buckets, though the booking feature split across two tiers reduces value for buyers who need both. Delivery scores 11 because no verified user reviews, Trustpilot ratings, or third-party test results were found for TradeHalo specifically; the tool appears new and unproven at scale, and a homepage pricing discrepancy between cached search content and the live page raises a minor trust flag that the human editor must resolve before publishing.
Pros and cons
What we liked
- Unlimited AI-answered calls on every plan with no per-minute charges, making costs predictable even during busy periods.
- Trade-specific call logic at setup: you define your trade type, service exclusions, emergency rules, and custom FAQ answers so the AI qualifies calls rather than just recording them.
- Travel-aware scheduling on the Pro plan calculates drive time between jobs and only offers appointment slots when the tradesperson is genuinely available, reducing double-booking.
Where it falls short
- Appointment booking is entirely absent from the £19 Starter plan. A tradesperson who signs up expecting the AI to book jobs will need to upgrade to Pro at £39/month before that feature exists at all.
- Only two AI voice options on Starter versus eight on Pro. For a tool whose core value proposition is sounding professional on the phone, restricting voice choice to the cheapest tier is a meaningful limitation.
- No outbound calling, no CRM integration, and no WhatsApp or multi-channel messaging at any price point. The tool handles inbound phone calls only, which means it cannot chase leads, send follow-up messages outside SMS, or sync with any customer database.
Key features
TradeHalo pricing
Three tiers: Starter at £19/month (24/7 AI answering, unlimited calls, SMS summaries, free mini-website, no booking), Pro at £39/month (adds appointment booking, Google Calendar sync, travel-aware scheduling, customer self-rescheduling, custom AI voice), and Enterprise at custom pricing for multi-team operations. All plans include a 14-day free trial; no charge until the trial ends.
| Plan | Price | Who it is for |
|---|---|---|
| Starter | £19/month | 24/7 AI answering, dedicated UK business phone number, unlimited AI-answered calls, intelligent message taking, instant SMS to tradesperson and caller, emergency call detection and alerts, call summaries and transcripts, spam blocking, short-call filtering, call metrics dashboard, 2 AI voice options, Apple/Outlook ICS calendar feed, and a free SEO-ready mini-website. No appointment booking. |
| Pro | £39/month | Everything in Starter plus voice appointment booking during calls, shareable online booking page, two-way Google Calendar sync, travel-aware scheduling, service area radius settings, customer self-rescheduling and cancellation, booking confirmation and reminder SMS, multi-location support, custom AI behaviour configuration, integrations and webhooks, 8 AI voice options, custom AI voice creation, and priority support. |
| Enterprise | Custom | Everything in Pro plus dedicated onboarding, custom AI call handling logic, volume pricing, and support for larger multi-team operations. Contact TradeHalo for a quote. |
Pricing reflects what we saw at time of review (2026-11). Always confirm current pricing on the tool's own site.
Who should use TradeHalo?
A self-employed plumber, electrician, or builder who regularly misses calls while on site and loses work to competitors who pick up will get immediate, practical value from TradeHalo's Starter plan. The £19/month cost is low enough that a single recovered job enquiry per month covers it several times over. The Pro plan at £39/month makes sense for anyone who currently spends time manually booking jobs into a calendar, since the travel-aware scheduling alone can prevent double-booking across a busy week.
If you run a business outside the UK, TradeHalo is not an option at all. If you need outbound calling, CRM integration, or WhatsApp-based enquiry handling, look at Leadping, which is already in this directory and covers unified messaging across channels for service businesses. Teams that have grown beyond a handful of staff and need structured customer relationship tracking alongside call handling would be better served by ClearCRM, also in this directory, paired with a separate call-answering solution.
Skip it if: Businesses needing outbound calls, CRM integration, or multi-agent support below enterprise pricing
Frequently asked questions
Do I need to give up my existing phone number?+
No. TradeHalo provides a dedicated UK business number and you forward calls to it when you are busy or after hours. Your existing number stays the same.
Does the AI book appointments on the Starter plan?+
No. Appointment booking, Google Calendar sync, and travel-aware scheduling are all exclusive to the Pro plan at £39/month. Starter at £19/month takes messages and sends SMS summaries only.
Is there a free trial?+
Yes. All plans include a 14-day free trial and you are not charged until the trial ends. The trial can be cancelled at any time.
How many AI voices are available?+
Starter includes 2 AI voice options. Pro includes 8 voices plus the ability to create a custom AI voice. Enterprise allows a fully custom voice.
Does TradeHalo work outside the UK?+
No. The product is built specifically for UK tradespeople, uses dedicated UK phone numbers, and is priced in pounds sterling. It is not designed for use in other markets.
Can the AI handle emergency calls differently from regular enquiries?+
Yes. Emergency call detection is included on all plans. The AI identifies urgent calls, sends a priority SMS alert to the tradesperson, and sends a separate confirmation SMS to the caller.
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